Question

USING READER BENEFITS: Write an Email to a Potential Customer. See Unit 2, Module 8, Activity 8.10, p. 121

Imagine you are now working as a manager or owner of a business in your field. You have been given a lead to a person who may be interested in contracting your company or hiring your services. For example, if you are a health care, you want that person to visit your office to encourage the person to use your facility. If you are in sports management, you want that person to employ your services. If you in Homeland Security, you want that person to hire your company to strengthen his or her company's security apparatus. Be creative, but realistic. In your email to the individual, be sure to anticipate and address feelings, fears, or needs that may have motivated him or her to reach out to your office/company/institution. Be sure to identify the features you offer and how those could benefit him or her. Reference all of Module 8 and in particular, see the examples in LO 8-3.

Ensure your email is:

• Reader Benefits-Focused
• Adapted to the Audience
• Based on Intrinsic advantages
• Supported by clear logic and explained in adequate detail
• Phrased with the You-Attitude

Answer 1

Hi,

Greetings for the day. Hope you are doing well.

First of all, I would like to thank you for providing such an opportunity to our organization to collaborate and work together with your reputed firm.

So, you are already aware of the fact that our organization provide security solutions to businesses in order to make your Infrastructure secured from threats. And we even perform regular security audits to detect the loopholes present in your organization. As we know that data remains the integral part of your organization and protecting the data is equally important.

We will address and focus more on the security solutions that can be network related, application related or physical security as well. In brief, I just want you know, we will focus or address the issues related to firewalls as this is certainly the most important component of securing the data. We also provide solutions to application level security and even how you can implement several techniques that can help you in dealing threats.

Looking forward to have a great partnership with your organization. If you want any more details, please feel free to reach out to us, we will be have to assist you.

Have a nice day ahead!!

Regards,

XYZ