Search engines help
users to find their information online. With Google and Bing being
monpolies, consumers use these search engines all over the world.
Hence these are the most commonly used sites for adsense, like
Google adsence. Google adsence puts up ads on our website and helps
the web developer earn profit. SEO (Search Engine
Optimization) is a technique and study to buid our website
in a way that comes in the first page of the web search results on
a search engine like Google. It helps in increasing the traffic to
our webiste.
A 1) Keywords are
an important part of the SEO technique. When a user enters a word
related to the topic he wants to search, that is called keyword in
SEO. For example "chocolate". The keyword can also be a phrase like
"chocolate shop near me".
1) Assuming you are strategic
communications and marketing for a local accounting firm that wants
to highlight its bookkeeping, accounting, and tax preparation
services for small-to-medium sized businesses. we can have certain
specific keywords as follows,
- bookskeeping, bookskeeping near me,
bookskeeping for small business, bookskeeping for large business,
bookskeeping in New York.
- Accounting, accounting and finance
help, accounting firm near me, finance near me, accounting jobs,
accounting for small business, accounting for large business,
accountants near me.
- tax preparers near me, tax
preparers, tax consultant near me, how to deal with tax etc.
- Keywords can be found using any
online tool available for keyword search based on the website
domain. This tool shows which keywords are more popular, which
keywords are related to the topic, phrases searched by the users in
general. Keeping in mind the search volume of a term is very
significant. We should use general keywords like accounting but we
must also use specific keywords like accounting near me for small
business.
A 2) KPI (Key performance
Indicator) is the performance metric analysis of the
website. KPIs help us to understand where the traffic is flowing,
which content has more views etc. These are direct data indicators
of the performance metrics. Following KPI's can be used for above
accounting, bookskeeping and tax preparation services website.
- New Users : The
users who visit the website with a different ip address for the
first time is called new user. Google analytics helps in traking
the new users. The data of new users helps in improving the website
and identifying the flaws.
- Returning users:
The returning users are the ones who have already visited your
website. Their ip address is stored with the performance analytics
tool along with cookies. If the number of returning users is higher
then, the website is having good engaging capability and nice web
flow.
- Bounce rate:
Bounce rate is defined as the number of visits on a single page
(landing page). If the visitor leaves the landing page with no
interaction wth the website then it is called a bounce. This shows
that the user has not got what he was looking for. Therefore if the
bouncing rate is low our website is working best.
- Time analysis : We
can also get the information about the average time spend on the
website by every user. The time analysis also shows the average
time spend by the user. This shows whether we have engaging website
or not.
- Goal conversion
rate: When users finish the tasks on the website is called
goal completion or conversion. We can keep a track on whether the
goal is being completed by the user. This helps to know the service
being provided by the website is satisfactory or not.
A 3) To boost the site's trust and
authority ranking we must follow some rules and ethics in order to
stand out from the competitors. The authority ranking helps in
ranking highest in the search engine thereby creating more traffic
to our website.
- Speed : Improve
the spped of you website. Slow loading of pages is a turn-off.
Therefore we should optimize the website in such a way that it
contains high stuff, still it is faster to load. If we use a lot of
animation then we may get a slower loading page. Though through
animation the website looks good but it should be minimum.
- Device friendly website
: You website must be device friendly that is, it should
load on any device with same size which fits with the device. For
example, if a user visits website from a computer, the display
should be relatively large, but if the same user visits the website
from a mobile, the disply should be smaller and fits in the screen
of the mobile. The website should be responsive. Responsive means
that if should change the dimensions along with the screen size.
This can be done with proper CSS and HTML codes.
- Social Media
Buttons: Social media is a great tool to use on our
websites. When we have icons of all the prominent socail media
websites on our home page and other pages, sharing becomes easy.
You should aslo be able to log into the website with socail media.
This can increase the traffic to a larger extent thus improving the
ranking.
- Spam links:
Whenever the user spends time on the webisite, he or she should not
be directed to any other unrelated web page. Spam links shall be
avoided.
- All the above steps can increase
the traffic flow, crawling and indexing of the page resulting in
higher ranking.