Question

E-commerce and Social, Mobile, and Local Marketing Think of three brands whose products you use regularly, and investigate their Instagram presences. Which of the three is most impressive? What types of marketing techniques do they use? Summarize your findings for each of the three brands and rank them using the following categories: activity, user involvement, informativeness, and overall feel.

Answer 1

E- COMMERCE MARKETING:

● E commerce marketing is the method of making sales by creating and increasing awareness about an online store's product offerings and brand. Ecommerce marketers can leverage digital content, social media platforms, search engines, and email campaigns to attract visitors and promote purchases online.

Four Traditional Ecommerce Business Models

• B2C – Business to consumer. B2C businesses sell to their end user.
• B2B – Business to business. In a B2B business model, a business sells its product or service to another business.
• C2B – Consumer to business.
• C2C – Consumer to consumer.

Example:

●E-commerce Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites.

E-commerce in instagram:

●Instagram seems like an effective platform for ecommerce entrepreneurs that offers a lot of potential for marketing and conversions.All you need to do is employ a clever Instagram marketing strategy that will allow you to scale your online store significantly.

Instagram has come a long way since Facebook purchased it in the spring of 2012. At that time, this photo-sharing app had 50 million active users per month but now, according to Statista, it has crossed a whopping billion active users per month.

Instagram Marketing Strategy for Ecommerce:

1. Batch, Automate and Repeat
2. Growth Hacking Is Key
3. Follow the Rule of the Thirds
   1. Step 1: Forming The Grid
   2. Step 2: Placing Your Product
   3. Step 3: The Perfect Composition
4. Tagging Products
5. Hashtags Save Time
6. Boost Sales with Contests and User-Generated Content
7. Engagement Is The Key
8. Make Buyer’s Journey Effortless
9. Recruit Influencers
10. Pay Attention To Analytics.

Mobile Marketing:

●Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

Example: Facebook is an best example for that.

Mobile marketing in instagram:

●Companies and users can drive traffic to their social media sites to share with friends and followers, and Instagram allows brands to post photos while instantaneously interacting with consumers - a mobile marketing model that has been harnessed by a wide array of well-known companies.

Benefits of using social media in mobile computing:

•Access to a large audience

• Ability to connect with your audience on a personal level
• More engagement
• Effective user targeting
• Increase in sales
• The possibility of going viral
• User-generated content
• Easy to track results.

Local Marketing:

● Local marketing is any marketing strategy that targets customers by a finely grained location such as a city or neighborhood. It is used by small local businesses to conserve resources and develop unique advantages by reaching the customers closest to them.

● Local marketing is especially effective for businesses tied to a physical location, such as restaurants, boutique retail operations and professional advisors.

Local marketing in instagram:

• Include your location in your bio.
• Post local images.
• Use video too.
• Use location-centric hashtags.
• Follow other local businesses/notable figures.
• Engage with those businesses/figures.
• Partner up with other local brands.
• Newsjack relevant local stories.

Which of the three is most impressive:

● Ecommerce and mcommerce (mobile)have different meanings, though both aim at making customers' lives easier. Simply put, ecommerce is an umbrella term for selling and buying online, while mobile commerce, or mcommerce, is a subcategory of ecommerce that focus on purchasing via mobile devices.

●E-commerce stands for electronic commerce, wherein shopping is done over the internet. ... M-commerce implies the use of mobile devices, so people can do their business transactions anywhere they go as long as they can access the internet on their smartphones and can perform transactions with just a few taps on the screen.

Local Marketing

If a local customer base is the largest contributor to your business, being listed locally online is incredibly important. Statistics show that “70% of activity online is in one way or another ‘related to local content’”, which means that if your business is not listed on directories like Google Places, you are missing out on 70% of internet users.

Local marketing is also closely tied to mobile marketing because people often search for local businesses on their mobile devices.

from that mobile is needed for all type of marketing ,so it is more impressive.

Findings:

Mobile marketing:

● It is the best and easy for all because of the mobile in hand.

●     Mobile marketing is growing at an exponential rate. In the United States alone, while only 164 million people have PCs, over 293 million have mobile phones! This begs the question: how do we reach all these consumers?

● Since the term “mobile marketing” refers to marketing targeted at cell phones, smartphones and tablets, there are many different “mobile mediums” in which one can reach customers. Some of the main avenues used in mobile marketing include:

• SMS & MMS Messaging: Contacting your customers through text messaging is a convenient way to promote your business and increase brand awareness.
  • Implementation: Text message software.

Local marketing:

● This tactic is important for your business if you are located in a metropolitan area, and you are looking to get more traffic to the physical location of your business. Also, submitting your business to Google Places takes about 10 minutes, so even if you don’t currently have the time or resources to get listed on all major local listing sites, this can be a good start.

■Most of the marketing advertisement are now in social media because of more users of social media.There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.” – Facebook Official Statistics.

So mobile marketing is more efficient.

■In today’s digital era, most of the people are turning towards online transactions due to the multiple benefits it offers. eCommerce allows one to purchase, sell and exchange goods and services through the internet. Whereas, mCommerce is the use of mobile devices such as smart phones and tablets to purchase and sell goods and services for the same.

■Most merchants who sell on the internet do not differentiate between eCommerce and mCommerce. This is because for them, it is one and the same.