Question

Pick one of your favorite brands and go to its website. How would you evaluate the site? How well does it score on the 7 C’s of design elements: context, content, community, customization, communication connection and commerce? Give examples.

All sources must be cited to justify your response in the text and matched in the reference list in APA style.

Answer 1

For example: Alibaba.com

Alibaba Group Holding Ltd. Dominates Chine’s E-Commerce Market, which by one measure i.e. how the biggest in the world.

The 7C’s framework includes seven elements each representing a common of the interface.

1. Context - (Website Design)

It is website layout and presentation to the user. Includes both functional and aesthetics aspect such as

Alibaba page layout

Its Visual theme is nice.

Ease of site Navigation

Alibaba Website Animation is so good.

2. Content: (Information on the Website)

What the website offer in the Alibaba.com 5. It offers its customers

Detail Product Information with size, cost and company name.

It has own payment system Alipay so the customer can pay the cost of product easily form this payment system.

It has clear content of their web, product details, shipping charge, and others.

3. Community: (Communication between Users)

Alibaba represents user to user interaction via interactive and non-interactive communication. In Alibaba when we order the product, we can communicate with Alibaba representative and we can talk with him/her either phones or message. Then we can also negotiate its price and discuss over its shipping place and charge. Alibaba provides different Scheme:

Instant Message

Forums

E-Mailing

Through Social site

4. Customization: (Extent to which the site can be customized)

It is ability of the Alibab.com to be customized or personalized for each individual users either by the website itself or the user.

In - site Setting

Local Language

5. Communication - (How user communicate through the website)

In Alibaba, site to user communications defined in several forms.

Broadcast: One-way information exchange from an organization to the user (e.g. Walky-talky, Radio, and Television Communication)

Two-way communication: Two-way communication between an organization and its user e.g. customer service query and customer wants to know about product and price detail.

Hybrid: A combination of two and above e.g. freeware distribution

Social site communication like Facebook, InstaGram, and Twitter.

6. Connection - (Relationship between this and other sites)

Alibaba deals with the site - to - site linking including

Advertisement

Links

External Content Display

A social site like Facebook, YouTube, and Google.

Digital Marketing

7. Commerce - (e-commerce functionality)

It is the interface that supports services taken into consideration during business transaction. Alibaba has different model:

Shopping Cart

Security through CCTV monitoring and Sensor

Order Tracking