Low risk products will be costly for obvious reason that they involve low-risk. Hence, are more reliable, and anyone will be ready to pay even a high cost, if the product gives trusted results.
But even higher risk products are costly, as certain risk involved is necessary. Just like, driving a car. Because, after taking certain calculated risks, the product may result higher than a product which of low-risk and may eventually take over the market because of it's big potential.
Hence, both sorts of products are costly.
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