What is a Niche Market? Select all that apply:
A. All products must be fed or grown organically
B. Products are produced on a relatively small scale
C. Only rabbits, llamas/alpacas, fish, and the various products these industries produce can be sold
D. Marketing of products is targeted to a very specific group of consumers
B, products are produced on a relatively small scale
When compared to large, mass markets, niche market sells only a defined set of products in a limited scale
D, Marketing of products is targeted to very specific group of customers.
Niche market is the market which aims on specialized needs of customers, for ex- baby products such as baby dresses, baby shoes, baby diapers,etc are being opened as individual niche market targeting the customers.
Opt A and C are incorrect, because any products on soecialised basis can be sold through niche market.
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