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1. Have you ever paid much attention to advertisements for prescription drugs or thought about the...

1. Have you ever paid much attention to advertisements for prescription drugs or thought about the influence they have over doctors and patients? Why or why not?

2.Have you ever been prescribed a medication that you didn’t think you really needed? Have you ever asked a doctor for a specific medication? Do you know people who have?

3.There are lots of public health messages that discourage people from using illegal drugs. Do you think we live in an anti-drug culture? Why or why not?Have you ever paid much attention to advertisements for prescription drugs or thought about the influence they have over doctors and patients? Why or why not?

4.Have you ever been prescribed a medication that you didn’t think you really needed? Have you ever asked a doctor for a specific medication? Do you know people who have?

5.There are lots of public health messages that discourage people from using illegal drugs. Do you think we live in an anti-drug culture? Why or why not?

6.According to Garth Jowett and Victoria O’Donnell, in Propaganda and Persuasion, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist” (2006, p.7). Keeping that definition in mind, would you agree with the argument that prescription drug advertising is a well-funded propaganda campaign? Why or why not? If you agree, offer some examples of other propaganda campaigns that might be compared to pharmaceutical advertising. If you disagree, explain your reasoning

Science   Anatomy-And-Physiology   
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Yes I have paid attention to Calpol drug advertisement from my childhood onwards . It is having Great influence on one's life . Yes both patients and doctors have influence on advertisement. When I go to a medical shop and having fever then the first name that would come into my mind is Calpol and this is an advertisement techniqie. After continuing to watch this advertisement from childhood it will greatly influence one's mind . The chance that physician will prescribe the medication is higher

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