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Select a specific product category (e.g. dog food, laptop computers, cola drinks, airlines, perfume, fast food...

Select a specific product category (e.g. dog food, laptop computers, cola drinks, airlines, perfume, fast food restaurants, automobiles, cosmetics, vacation resorts, cell phones, MP3 players, etc.).

Select one brand within this category and describe an advertisement for it that you can recall from memory. Share your reflections concerning what is memorable about the ad and why. Submit this in a ½ -page paper on the first day of class.

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