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PQ#2. Brand Z (in PQ#1) is planning a Buy Two Get One Free (B2GO) promotion in...

PQ#2. Brand Z (in PQ#1) is planning a Buy Two Get One Free (B2GO) promotion in the coming month. Historical sales show that this type of promotion increases unit sales by 180% (this includes the free products). In addition, previous sales promotions of this type show that 30% of the unit sales are scanned as free products. Based on contribution, should Brand Z continue with the BOGO promotion?

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