Question

The Manager of Road Side Grill has to make a decision on a sales promotion. The decision is to either provide coupons (scale) or price-off meals (scale) at various times, Which sales promotion should the manager use.

What analysis would you conduct?

Answer 1

The promotion mix consists of four basic elements :

1. Sales Promotion 2. Advertising 3. Personal seelling 4. Publiclity of product.

Now, According to real analysis of the situation, the Manager should take the decision to provide coupons (scale) for sale promotion . This will be very beneficial for the owner also.

Sometimes, one can provide price - off meals for sales promotion . But, it is not possible various times considering in comparison to providing coupons as an option.