If you were opening a restaurant in downtown Detroit would you prefer a franchise or a totally new restaurant? Why?
Sol:
Franchising is like a strategy for the expansion of the business where a franchisor shall licence its know-how brand name, etc.
If a new restaurant needs to be opened in downtown Detroit i would prefer a franchise since it could help us to expand the existing business and no further extra promotion is required to win customers loyalty.
And moreover if we prefer franchise it would just change the ownership and would neither change the business nor customers support.
Moreover some extra effort is needed to expand the business horizontally.
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