Question

Socrates Corporation produces and sells a single product. Data concerning that product appear below: Per Unit...

Socrates Corporation produces and sells a single product. Data concerning that product appear below:

Per Unit Percent of Sales
Selling price $ 140 100 %
Variable expenses 56 40 %
Contribution margin $ 84 60 %

The company is currently selling 6,000 units per month. Fixed expenses are $202,000 per month. The marketing manager believes that a $7,200 increase in the monthly advertising budget would result in a 140 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Multiple Choice

  • increase of $4,560

  • decrease of $7,200

  • decrease of $4,560

  • increase of $11,760

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