Question

State two examples of business segments and explain why these would be feasible business segments. You can use examples from your work or pick a publicly held company and describe the segments that company may have.

Answer 1

Walmart (Domestic based) U.S. segment: It consists of retail stores and digital retail operations in the United States.

Walmart International (Foreign) segment: It consists of operations outside of the U.S. and involves retail, wholesale, and others in other countries of the world.

Factors which makes them feasible:

· Market segments are feasible because it is single business or collection of related businesses which offer scope for independent planning.

· And each segment will have its own distinct set of competitors which helps to compete with them in achieving target returns.

· Each segment (SBU) will have CEO who is responsible for strategic planning and profit performance of segment.

· All these factors makes them feasible segments.