Under what circumstances does goodwill increase?
Technically goodiwll can incrase if rhe compnay re assesess its values and finds that it is worth more but that is rare from belwo metnoned scenarios only 1 sceranios can happpen
1) the compnay get acquired or bougfht out and goodwill chagnes as a result since it is an accounting plug for the purchase price in acqusition
2) the compnay acquire another compnay and pays more that what its assets are worth this is then reflcted in goodwill number
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