Route Two Tire Company makes a special kind of racing tire. Variable costs are
$ 200$200
per unit, and fixed costs are
$ 32 comma 000$32,000
per month. Route Two sells
400400
units per month at a sales price of
$ 320$320.
The company believes that it can increase the price if the tire quality is upgraded. If so, the variable cost will increase to
$ 230$230
per unit, and the fixed costs will rise by
5050%.
The CEO wishes to increase the company's operating income by
1515%.
Which sales price level would give the desired results? (Round your answer to the nearest cent.)
A.
$ 1 comma 056.00$1,056.00
per unit
B.
$ 280.00$280.00
per unit
C.
$ 396.00$396.00
per unit
D.
$ 360.00$360.00
per unit
Sales (400 units * $320) | $128,000 |
Variable cost (400 units * $200) | $80,000 |
Fixed cost | $32,000 |
Operating income | $16,000 |
Operating income = $16,000
Operating income increases by 15% = $16,000 * 1.15
= $18,400
New Variable cost = (400 units * $230)
= $92,000
New Fixed cost = $32,000 * 1.50
= $48,000
New sales = Operating income + new variable cost + new fixed costs
= $18,400 + $92,000 + $48,000
= $158,400
Sales price = (Sales price / units)
= $158,400 / 400 units
= $396.00
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