Helicopter Rides.The price of each ticket is $150 and the variable costs average $60 per person. Steve's monthly fixed costs are $58,500.
1. What is Steve's contribution margin per ride?
2. How many tours must the company conduct in a month to break even?
3. What sales revenue is needed to produce a net profit of $36,000 per month?
4. What is Steve's contribution margin ratio?
5. If annual sales increase by $100,000, by what amount will operating income increase?
6. If annual sales decrease by $50,000, by what amount will operating income decrease?
1. Contribution margin per ride = Price - Variable Cost
= $ 150 - $ 60
= $ 90 per ride
2. Break Even Point ( in Tours) = Fixed Cost / Contribtuion Margin Per Ride
= $ 58,500 / $ 90
= 650 tours
3. Net Profit Required = $ 36,000
Add: Fixed Cost = $ 58,500
Total Contribution Required= $ 94,500
Contribution margin per ride = $ 90
Sales Units needed to achieve required profit = Contribution margin / Contribution margin per ride
= $ 94,500 / $ 90
= 1,050
Hence,Sales Revenue needed to achieve required profit = Sales Units needed to achieve required profit * Selling Price
= 1,050 * $ 150
= $ 157,500
Hence the correct answer is $ 157,500
4. contribution margin ratio = contribution margin per ride / price per ride *100
= $ 90 / $ 150 *100
= 60.00%
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