A company manufactures android phones and apps. They are expanding around the world and have to comply with foreign requirements. What strategy are they using? a. product expansion b. product adaptation c. promotion adaption d. promotion extension
The correct answer is Option 'A' They are using 'Product Expansion' strategy.
Product expansion strategy involves various measures like:
>Product & Market development,
>Product diversification
>market penetration.
The company is expanding around the world and hence penetrating new market for its product.
--The strategy to seek market involves:
(1) existing product and existing market, and
(2) existing product and new market.
Hence, the strategy invloved here is Product Expansion (Option 'A')
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