The internal and external factors that need to be identified and monitored to ensure clients financial objectives are met:
Internal factors
1. Business ownership: A company vs a family owned client will have different financial objectives.
2. Size and status of business: A reputed business with a large scale will have more demanding financial objectives.
3. Functional objective: A finance department in an organisation will have different objectives which may or may not be rekated to other departments.
External factors:
1. Economic conditions: Client's base and subsidiaries' locations need to be identified to understand the country specific requirements.
2. Competitive scenario: The aggressiveness will depend on the competitive landscape of the business.
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