The ArizonaArizona State Fair is one of the largest state fairs in the United States. It draws nearly one million visitors over the fifteenfifteen-day period each July and August. The fair is a non-profit organization. It is self-supporting and needs, at aminimum, to break even by generating revenues through various activities. Among the sources of revenue for The ArizonaArizona State Fair are the revenues generated from the food vendors. A number of food vendors offer a wide variety of fair foods toattendees, including funnel cakes, gyros, cotton candy, milkshakes, and corn dogs.
Assume the following schedule of fees for food vendors at the ArizonaArizona State Fair:
•$88per linear foot for ground service fees (front footage x depth)
•18%of concessions (food sales)
•$35 per 15-dayparking permit
•$330for 100-amp electrical service
•$60 per 15-day fair admittance pass (one is included with basic rentalagreement)
Cosmic Concessions is a vendor at the fair. It has a food booth that requires 10 feet of front frontage and is 17 feet deep.Cosmic Concessions expects to have sales averaging $6,500 per day for each of the 15 days of the fair. It has a total of three employees who will work the fair throughout the entire 15-day period. CosmicCosmic pays for eachemployee's fair admission and parking. Assume that the employee wages for the 15-day period are expected to total $8,085.
requirements
1. |
Of the fees listed in the schedule, which fees are variable with respect to the number of customers at the booth? Which fees are fixed?
|
1.
Ground service fees | Fixed |
Concessions (food sales) | Variable |
Parking permit | Fixed |
Electrical service | Fixed |
Fair admittance pass | Fixed |
2.
Ground service fees (10 x 17 x $88) | 14960 |
Concessions (18% x $6500 x 15) | 17550 |
Parking permit ($35 x 3) | 105 |
Electrical service | 330 |
Fair admittance pass ($60 x 2) | 120 |
Projected total fee $ | 33065 |
3. Break-even sales revenue = Total fixed costs/Contribution margin ratio
Total fixed costs = Fixed fees + Employee wages = ($33065 - $17550) + $8085 = $23600
Contribution margin ratio = 100% - 60% = 40%
Break-even sales revenue = $23600/40% = $59000
4. Margin of safety = Actual sales - Breakeven sales = ($6500 x 15) - $59000 = $97500 - $59000 = $38500
Margin of safety percentage = Margin of safety/Actual sales = $38500/$97500 = 39.49%
Note: The margin of safety percentage is rounded off to 2 decimal places.
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