Question

Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance Sulert, Inc., produces...

Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance

Sulert, Inc., produces and sells gel-filled ice packs. Sulert’s performance report for April follows:

Actual Budgeted
Units sold 290,000 300,000
Sales $1,450,000 $1,515,000
Variable costs 652,500 636,300
  Contribution margin $ 797,500 $ 878,700
Market size (in units) 1,250,000 1,200,000

Required:

2. Calculate the market share variance and the market size variance. In your computations, round the unit contribution margin to three decimal places and round the market share percentage to one decimal place (for example, .8439 would be rounded to 84.4%). Round your final answers to the nearest dollar. (CMA adapted)

Market share variance $ Unfavorable
Market size variance $ Favorable
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