Question

1. Which of the following statement is WRONG?

a. Advertisers competing for the same space in a display network may be bidding using different methods of payment.

b. With interest targeting of display ads, ads will be shown to web users who have a given interest regardless of the webpages they are viewing.

c. Remarketing occurs through a display ad network.

d. Advertisers will track and detect the cookies stored in the user’s browsers, so that the ads can be shown on various webpages that the user visits.

3. An advertiser bids $0.70 per CPC with a CTR of 1%, calculate CPM?

a.	$7.00	c.	$3.50
b.	$0.70	d.	$70.00

Answer 1

Part 1

Which of the following statement is WRONG?

Advertising will not track and detect the cookies.

Advertisers will track and detect the cookies stored in the user’s browsers, so that the ads can be shown on various webpages that the user visits.

Correct option is D.

Part 3

CTR: Click-Through Rate = 1% = 10 clicks per 1000 impressions.	1%
CPC: Cost per Click	$       0.70
Multiply: number of clicks	10
CPM: Cost per Mille (Thousand)	$       7.00
Correct option is A.