Question

Pretend that you are the Director of Sales and Marketing at the vacation resort of BEACHES Negril. Your task involves developing a product-selling and customer strategy that will convince Johnson & Johnson to choose your destination for their annual meeting. Please note that your purpose is not to “sell” the resort, but rather discuss your strategy for convincing J&J to choose your resort as their destination for their annual meeting.

Question: Discuss any others influences or buying motivations that could influence Johnson & Johnson’s decision during the buying process.

Answer 1

First of all J&J itself is a huge company and make them convince for hiring our resort might not be tough because of the following factors-

1. Spacious halls- The resort has a very spacious meeting and conference halls for any sort of meeting and seminars to attend.

2. Coordinating staffs- We have those kinds of staffs which will help the people staying here with all sort of resources as possible.

3. Soothing nature- As it is well connected to the hills of Darjeeling, the fresh air or better we can say the beautifulness of the nature might attract the people to come.

4. Price variation- The prices which had to be paid for the meeting will also determine and we believe that is well affordable for such a extravagant company.