Question

Determine the breakeven suggested retail price for a manufacturer’s new consumer product (CP). The CP has...

Determine the breakeven suggested retail price for a manufacturer’s new consumer product (CP). The CP has a total cost per unit (TFC + TVC +NR / Units) of $32.00 based on the projected first year sales of 100,000 units. The manufacturer’s wholesale broker receives a 20% commission and the retail channel members utilize “keystoning” which is a 50% markup on selling.

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