Question

Select whether you agree or disagree with the following statement: When the profitability of a transaction...

Select whether you agree or disagree with the following statement: When the profitability of a transaction is considered, prospective or future business with the same customer should also be considered.

A. Agree

B. Disagree

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Answer #1

A. Agree

When the profitabilty of a transaction is considered, prospective or future business with the same customer should also be considered. It is because, if the customer is satisfied with the price and the service received, he/she may come back again in the near future. At the same time, he may bring few more customers with him. If the same continues, they become our customers for a lifetime. Thus, prospective or future business with the same customer should also be considered.

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