A balanced scorecard shows measures of performance as they related to areas of performance. Which of the following is a measure of performance of customer value?
Gross margin ratio.
Retention of existing customers.
Hours of job related training.
Process cycle time.
Retention of existing customers is a measure of performance of customer value. |
Ensuring Customer satisfaction, maintaining customer loyalty relate to customer values and are part of Customer perspective of balanced scorecard |
Gross margin ratio is a part of Financial perspective. |
Process cycle time is a part of Internal business process perspective. |
Hours of job related training is a part of learning and growth perspective. |
Option B Retention of existing customers is correct |
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