Terry Smith and two of his colleagues are considering opening a law office in a large metropolitan area that would make inexpensive legal services available to those who could not otherwise afford services. The intent is to provide easy access for their clients by having the office open 360 days per year, 16 hours each day from 7:00 a.m. to 11:00 p.m. The office would be staffed by a lawyer, paralegal, legal secretary, and clerk-receptionist for each of the two eight-hour shifts. In order to determine the feasibility of the project, Smith hired a marketing consultant to assist with market projections. The results of this study show that if the firm spends $1,070,000 on advertising the first year, the number of new clients expected each day will be 68. Smith and his associates believe this number is reasonable and are prepared to spend the $1,070,000 on advertising. Other pertinent information about the operation of the office follows: The only charge to each new client would be $78 for the initial consultation. All cases that warrant further legal work will be accepted on a contingency basis with the firm earning 30 percent of any favorable settlements or judgments. Smith estimates that 20 percent of new client consultations will result in favorable settlements or judgments averaging $5,800 each. It is not expected that there will be repeat clients during the first year of operations. The hourly wages of the staff are projected to be $68 for the lawyer, $58 for the paralegal, $48 for the legal secretary, and $38 for the clerk-receptionist. Fringe benefit expense will be 40 percent of the wages paid. A total of 760 hours of overtime is expected for the year; this will be divided equally between the legal secretary and the clerk-receptionist positions. Overtime will be paid at one and one-half times the regular wage, and the fringe benefit expense will apply to the full wage. Smith has located 6,000 square feet of suitable office space that rents for $74 per square foot annually. Associated expenses will be $63,000 for property insurance and $88,400 for utilities. It will be necessary for the group to purchase malpractice insurance, which is expected to cost $378,000 annually. The initial investment in the office equipment will be $138,000. This equipment has an estimated useful life of four years. The cost of office supplies has been estimated to be $12 per expected new client consultation. Required: Determine how many new clients must visit the law office being considered by Terry Smith and his colleagues in order for the venture to break even during its first year of operations. (Do not round intermediate calculations and round your final answer up to nearest whole number.) Compute the law firm’s safety margin.
Answer)
The fees estimated for one client:
For initial client consultation charges+additional fee estimated for successful case for each client(here it is estimated that one 20% cases will be suceesful
=$78+($5800×20%×30%)
=$426 per client.
Variable costs:
Office supplies for new client:$12.
Fixed costs:
Advertising+salaries including fringe benefits+overtime including fringebenefits+rent+property property insurance+purchase malpractice insurance+depreciation
=$1070000+[[($68×8hours×2)+($58×8hours×2)+($48×8hours×2)+($38×8hours×2)]×140%×360]+[(380hours×$48×140%)+($380hours×$38×140%)]+[6000sq ft ×$74]+$63000+$88400+$378000+$138000/4years
=$3833220
Break even for first year:
$3833220/($426-$12)
=9259 clents.
Safety margin of customers:
(68clients per day×360days)-9259 clients
=15221 clients
Margin of safety in dollars:
15221clients×$426(refer above calculation)
=$6484146.
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