Question

summarize key components of donor behavior and how do you implement these to your annual giving plan.

Answer 1

The concept of Donor behavior is generally used at the time of funding any welfare project. There are certain aspects which need to be underlined to judge the interest of the donor for the concerned project :

1. Expectations : Firstly, we need to figure out the expectation of the donor towards the project. In other words, Donor would try to find out whether the project is aimed at short term welfare or long term welfare

2. Cover : The donor, being the contributor to the cause, would try to know what is the reach of the initiative being undertaken by him. Does it support a few hundred people or the number reaches thousands.

3. General Outlook : The donor also would be interested in knowing what the general perception would develop towards him in the society towards the causes being taken up by him for social welfare.