Question

Splash Company sells bottled beverages. During the past year, 600,000 bottles were produced and sold at...

Splash Company sells bottled beverages. During the past year, 600,000 bottles were produced and sold at a price of $1.00 per bottle. Variable cost per unit was $0.40 and total fixed costs were $200,000. Splash would like to raise the price per unit to $1.15, but feels that this will reduce sales to 575,000 bottles per year. REQUIRED: Perform the appropriate incremental analysis of this situation. Clearly label the incremental revenues, incremental costs, and incremental profits. Should Splash raise its price?

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