Marketing in a new country is important to the success of any product. Why? What are the major tasks and challenges a company must identify in order to successfully launch its products into a new foreign market?
Ans- Global expansion can be quite profitable for your growing business. However, that does not mean you can enter any foreign market and simply carry out business the same way as you do domestically.
Here are 8 things you must consider before expanding your business globally.
1. Standardisation of Products
2. Flexibility
3. Language and Culture Differences
4. Market Considerations
5. Dedication and Commitment
6. Organisational Structures
7. Rules and Regulations
8. Investment and Capital
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