The Koffi Coffee House Sales Management
The owner of Koffi, the sole coffee house located in a resort area, wants to develop a forecast based on the relationship between tourism and coffee drinks sold. He has generated the following data over the past 12 months:
Month |
Tourists (thousands) |
Coffee Drinks (per day) |
January |
22 |
132 |
February |
25 |
175 |
March |
34 |
210 |
April |
30 |
150 |
May |
15 |
60 |
June |
10 |
50 |
July |
8 |
45 |
August |
6 |
40 |
September |
10 |
35 |
October |
15 |
75 |
November |
18 |
110 |
December |
20 |
140 |
The data from using Data Analysis on Excel is as follows:
SUMMARY OUTPUT |
||||
Regression Statistics |
||||
Multiple R |
0.954141355 |
|||
R Square |
0.910385725 |
|||
Adjusted R Square |
0.901424297 |
|||
Standard Error |
18.57063782 |
|||
Observations |
12 |
|||
ANOVA |
||||
df |
SS |
MS |
F |
|
Regression |
1 |
35034.98077 |
35034.98 |
101.5894 |
Residual |
10 |
3448.685892 |
344.8686 |
|
Total |
11 |
38483.66667 |
||
Coefficients |
Standard Error |
t Stat |
P-value |
|
Intercept |
-11.5743276 |
12.46354188 |
-0.92865 |
0.37494 |
Tourists (thousands) |
6.389163997 |
0.633898777 |
10.07915 |
1.48E-06 |
Questions for Case Example 2
Question 2-1. What is the approximate intercept, a?
Answer 2-1.
B=
Question 2-2. What is the approximate slope, b?
Answer 2-2.
Question 2-3. What is the forecasted number of
coffee drinks sold if the number of tourists is 25
(thousand)?
Answer 2-3.
Question 2-4. What is the
correlation?
Answer 2-4.
Question 2-5. What is the coefficient of
determination?
Answer 2-5.
Equation :
Y=a+bX
Y=Dependent Variable=Coffee Drinks per day
a=Intercept
b=Slope
X=Independent Variable =Tourists (thousands)
2.1What is the approximate intercept?
a=Intercept=-11.6
2.2What is the approximate slope, b?
b=Slope=6.4
2.3What is the forecasted number of coffee drinks sold if the number of tourists is 25 (thousand)?
Y=a+bX
X=25
Y=-11.6+6.4*25=148.4 (Rounded to whole number=148)
Forcasted Number of Coffee Drinks Sold=148
Question 2-4. What is the correlation?
R Squared=0.910385725
R=Correlation Coefficient =SQUARE ROOT(0.910385725)=
0.954141 |
2.5 What is the coefficient of determination?
Coefficient of Determination =R squared=0.910385725
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