Describe and explain positive actions and negative actions related to corporate social responsibility (CSR) of Starbucks. And also Evaluate whether the firm (starbucks) is truly concerned about CSR or just did it for a public-relation purpose.
Starbucks’ social responsibility strategy is based on three
pillars:
Community, Ethical Sourcing, and the
Environment.
Here’s what the company does to have a positive impact in each of
those areas:
To have a positive impact on the communities it works with and in,
Starbucks develops community stores that partner with local
nonprofits.
The nonprofits these stores work with offer services aimed to meet
the needs of the communities they’re located in.
on diversity and inclusion in the workplace. The company also
provides training opportunities for youth in their communities, and
has even developed the Starbucks Foundation, a 501c3 whose goal is
to strengthen those communities further. These are just a few of
their many community-centric initiatives.
Starbucks in turn donates $0.05 to $0.15 per transaction to the
nonprofit partner. You can find a list of these community stores
here. Starbucks has pledged to hire at least 10,000 veterans and
military by 2018, and focuses
Starbucks refers to the planet as their “most important
business
partner,” and takes a comprehensive approach to reducing their
environmental impact.
To do this, they build LEED certified stores, are committed to
recycling and conserving water and energy, and pursue strategies
that address climate change on a global level.
Generally, Starbucks tries to be as environmentally friendly as
possible in every aspect of their operations.
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