Assessing Drivers of Business Growth
9-At which stage of the firm lifecycle would a company most likely have high business risk, low financial risk, and generate neutral net cash flow?
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A-Maturity
B-Decline
C-Growth
D-Launch
10-Read the following passage and determine which value proposition the business has for creating solid relationship with its customers.
Innovation Co. is an international smartphone manufacturer which currently holds more than 15% of global smartphone market share. One of the superior product features it offers (seamless integration with any smart devices including televisions, smart home electronics, and home assistance) is the selling point of the company’s latest smartphone series, creating a huge competitive advantage over its competitors. This premium feature also allows Innovation Co. to charge an above-average price while maintaining a loyal customer base.
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A-Total customer solutions
B-Best product
C-System lock-in
11-Which of the following strategies describes a company’s attempt to enter into new markets with its existing products?
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A-Diversification
B-Market development
C-Market penetration
D-Product development
12-Which of the following strategies describes a company’s attempt to enter into new markets with new products?
A-Diversification
B-Market development
C-Market penetration
D-Product development
9) OPTION - A. MATURITY STAGE.
Launch - No market, No financial risk. Growth - Low Business risk, low - Financial risk. Maturity - High - Business risk, Low - Financial risk, less market. Decline - High financial risk & Business risk, no market.
10)OPTON - B. BEST PRODUCT.
It offers premium featured products in the market. So, its main advantage is its best product
Answer related to Question 11 & 12.
Market Penetration - Existing Product in existing market. Product development - New Product in existing market. Market Development - Existing Product in new markets. Diversification - New Products in new markets.
QUESTION - 11. OPTION - B. Market development.
QUESTION - 12. OPTION - A. DIVERSIFICATION.
Question 11 & 12 explanation is given above.
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