Assessing Drivers of Business Growth
1-Which of the following tools is NOT used to analyze a company?
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A-SWOT analysis
B-Porter’s five forces
C-Ansoff’s matrix
D-Firm lifecycle
2-Which of the following is NOT a factor of the PESTEL analysis?
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A-Technical factors
B-Environmental factors
C-Political factors
D-Social factors
3-In assessing the PESTEL factors, consumer disposable income is an example of:
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A-Environmental factors
B-Technological factors
C-Political factors
D-Legal factors
E-Economic factors
F-Social factors
4-Read the following passage and determine which of the PESTEL factors the described business is facing:
Fresh and Co. is a local grocery store operating in a small town in Seattle since 2010. The store sells fresh vegetables, fruits, meat, dairy, and other packaged products. In recent years, people in the neighborhood have shown increasing demand for organic farm products. In response, many other grocery stores and supermarkets have started selling organic vegetables and fruits grown by local US farmers.
A-Environmental factors
B-Technological factors
C-Political factors
D-Legal factors
E-Economic factors
F-Social factors
Answer :
1. Option - B, Porter’s five forces
Explanation : Porter’s five forces model mainly analyze competitive environment of company and its competitors but not a company as a whole.
2. Option - A, Technical factors
Explanation :
Factors of the PESTEL analysis are
Environmental factors
Technological factors
Political factors
Legal factors
Economic factors
Social factors
3. Option - E, Economic factors
Explanation : Economic factors include GDP, National income, growth rate etc.
4. Option - F, Social factors
Explanation : They include social and cultural factors like preferences of population.
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