Question

I have a presentation about Tim Hortons and those questions are my "audience analysis" (my audience is university students and a professor).

1. How are Tim Hortons products or services relevant to the audience who will hear the trade show presentation?

2. Tell me one reason Tim Hortons is credible?

3. Why is the product (coffee and food) worth it to the audience?

Answer 1

1&3. Tim Hortons Inc. offerings includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

Caffeine doesn’t just make you feel energetic, but it actually increases the amount of crucial neurotransmitters in your blood. It helps you be more mentally alert, get more energy, and improve reaction time. Caffeine being fairly priced in Tom Hortons and spread across the globe is a fair point for students to visit, since most of the students are confined to monthly pocket money.

Caffeine is insanely good for burning fat. So good that you’ll burn 30% more fat after a cup of coffee before the gym. Most of the students these days are into fitness, and drinking caffeine can help them stay more fit, so it interests the students on being fit wjth relatively less cost burden and a great taste.

2. Tim Hortons is the most trusted corporate brand in Canada and remains trusted even after its sale to Brazilian group 3G Capital, according to the Gustavson Brand Index.

Tim Hortons is significantly ahead of both other restaurants and other brands on qualities such as consistency, reliability, honesty and care, which consumers value in corporate brands.

It also scores highly on social measures such as care for workers and environmental responsibility, as well as responsibility to society.