Huang Automotive is presently operating at 75% of capacity. The
company recently received an offer from a Korean truck manufacturer
to purchase 21,500 units of a power steering system component for
$190 per unit. Peter Wu, vice-president of sales, notes
that although there will be an additional $2.25 shipping cost for
each component, he thinks that accepting the order will get the
company's "foot in the door" of an expanding international
market.
Huang's production and cost information for the last two years for
the component are as follows:
192,000 units |
225,000 uints |
|
direct material costs | $17,280,000 | $20,250,000 |
direct labor costs | 5,184,000 | 6,075,000 |
overhead costs | 21,348,000 | 23,212,500 |
selling and administrative costs | 7,232,000 | 7,512,500 |
total costs | $51,044,000 | $57,050,000 |
total costs per unit | $265.85 | $253.56 |
T.J. Chan, vice-president of engineering, feels that any new market
should first show its profitability and that the $190 per unit
offer is not only below the regular $270 selling price, but it's
below the unit cost of the component. She also points out that
there will be additional setup costs of $240,000 and that Huang
will have to lease some special equipment for $210,000.
Required
1. Using the high-low method to determine cost behavior, what would
the expected profit be on the special order (use a negative sign
for a loss)?
Answer:-
Total cost for 192,000 unit is 51,044,000 and total cost for 225,000 unit is 57,050,000..Hence variable cost is
variable cost = (57,050,000 - 51,044,000)/(225000-192000)
Variable cost = 182 per unit
Fixed cost = 51,044,000 - (192000*182)
Fixed cost = 16,100,000
Calculate variable cost for new activity
=182 + 2.25 of shipping cost
=184.25
Other fixed cost = 240,000+210,000 = 450,000/21,500 = 20.93
So minimum price to be expected is 184.25+20.93 = 205.18 so per unit loss of (15.18)
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