Question

Epicure Products Company reports the results for three lines as follows. Hypogeal Epigeal Aerie Total Company...

  1. Epicure Products Company reports the results for three lines as follows.

Hypogeal

Epigeal

Aerie

Total Company

Sales

$100,000

120,000

96,000

316,000

Variable Costs

50,000

90,000

48,000

188,000

Contribution Margin

50,000

30,000

48,000

128,000

Fixed Costs

40,000

48,000

38,400

126,400

Operating Income

10,000

-18,000

9,600

1,600

Required:

-Management is considering dropping Epigeal product line ot boost earnings. What would happen to earnings if the Epigeal product line were dropped? (Hint: No calculation necessary)

-Now assume that 50% of any product line’s fixed costs would be eliminated if that product line were eliminated, and sales of other product line would be increased by 10%. Would it be profitable to drop Epigeal? How much would operating income change for the company?

-Assuming your analysis indicated that it would increase income to drop Epigeal, what are some reasons you might keep it anyway?

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