Hypogeal |
Epigeal |
Aerie |
Total Company |
|
Sales |
$100,000 |
120,000 |
96,000 |
316,000 |
Variable Costs |
50,000 |
90,000 |
48,000 |
188,000 |
Contribution Margin |
50,000 |
30,000 |
48,000 |
128,000 |
Fixed Costs |
40,000 |
48,000 |
38,400 |
126,400 |
Operating Income |
10,000 |
-18,000 |
9,600 |
1,600 |
Required:
-Management is considering dropping Epigeal product line ot boost earnings. What would happen to earnings if the Epigeal product line were dropped? (Hint: No calculation necessary)
-Now assume that 50% of any product line’s fixed costs would be eliminated if that product line were eliminated, and sales of other product line would be increased by 10%. Would it be profitable to drop Epigeal? How much would operating income change for the company?
-Assuming your analysis indicated that it would increase income to drop Epigeal, what are some reasons you might keep it anyway?
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