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the percentage of expenditures a customer makes with one particular firm compared to total expenditures in...

the percentage of expenditures a customer makes with one particular firm compared to total expenditures in that product category refers to: Select one

: a. Sales volume b. customer share C. Market share d. none of the previous answers is correct e total expenditure

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Answer #1

OPTION C--- Market Share

Market share can be defined as out of the total purchases of a customer for defined product or service, what percentage of expenditure goes to the company.

Hence the percentage of expenditure customer makes with one particular firm compared to total expenditures in that product category is defined as market share. For eg--- If consumers as a whole buy 500 chocolates, and 400 are from one company, then that company holds 80% market share.

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