Question

EverGlad Bodycare was recently co-founded by two Australian siblings who share a passion for
protecting our planet and being ethical consumers.
Ann and Oliver Jones, while pursuing their vocational education, realised that people the world over
desire products that are not only good for them but also for the Earth. They wanted to create a line of
skin and hair care products that used all-natural and organic ingredients and were cruelty-free and
ethically sourced.
The brother-sister duo spent months reaching out to local producers to understand which ingredients
could be locally sourced with ease. After much experimentation with the various ingredients, they locked
in their formulae for five product lines: shampoo & conditioner bars; hair masks; soap bars; body oils and
body scrubs. As Ann and Oliver want to use only the best and safest natural ingredients, they realise that
their prices will be high initially, at least until they started manufacturing on a much larger scale. Currently,
they expect to just sell in their home state of South Australia.
As they have no prior business or marketing experience, they approach you to be their marketing
consultant.

Which of Roy Morgan's value segments will this brand appeal to? (you need to provide reasons
for your answer). (approx. 150 words

Answer 1

Rot morgan's value segments Socially Aware this brand will appeal to as it refers to a pattern of responses mostly offered by people who are community minded and socially active,this segment is idealistic, believing they can change the world or save the world.And after reading the whole case it seems like both the siblings are passionate about protecting the planet and are ethical as well.And the products that they have designed are organic and all natural so that it will not affect people as well as environment.Even though the price goes up of their product manufacturing they think about the society and environment first.

I HOPE THIS WILL HELP YOU!!!