Question

Blue Inc. has a customer loyalty program that rewards a customer with 1 customer loyalty point...

Blue Inc. has a customer loyalty program that rewards a customer with 1 customer loyalty point for every $10 of purchases. Each point is redeemable for a $3 discount on any future purchases. On July 2, 2020, customers purchase products for $340,000 (with a cost of $197,200) and earn 34,000 points redeemable for future purchases. Blue expects 29,000 points to be redeemed. Blue estimates a standalone selling price of $2.50 per point (or $85,000 total) on the basis of the likelihood of redemption. The points provide a material right to customers that they would not receive without entering into a contract. As a result, Blue concludes that the points are a separate performance obligation.

(a)

Determine the transaction price for the product and the customer loyalty points.

Product Purchases $
Loyalty Points $
Total Transaction Price

$

(b)

Prepare the journal entries to record the sale of the product and related points on July 2, 2020. (Credit account titles are automatically indented when the amount is entered. Do not indent manually. If no entry is required, select "No entry" for the account titles and enter 0 for the amounts.)

Account Titles and Explanation

Debit

Credit

(To record sales)

(To record cost of goods sold)

(c)

At the end of the first reporting period (July 31, 2020), 11,600 loyalty points are redeemed. Blue continues to expect 29,000 loyalty points to be redeemed in total. Determine the amount of loyalty point revenue to be recognized at July 31, 2020.

Amount of Loyalty Point Revenue $

Homework Answers

Answer #1
Standalone
Selling Prices
%
Allocated
Transaction
Price
Allocated
Amounts
Produce Purchases      340,000 80.00% 340,000 272,000
Loyalty Points          85,000 20.00% 340,000 68,000
Total Transaction Price 425,000 100.00% 340,000
Date Account Titles and Explanation Debit Credit
2-Jul-20 Cash 340,000
Unearned Sales Revenue 68,000
Sales Revenue 272,000
(To record sales)
2-Jul-20 Cost of Good Sold 197,200
Inventory 197,200
(To record cost of goods sold)
Amount of Loyalty Point Revenue (68,000 / 34,000) * 11,600 23,200
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