Question

Looking at the following scenarios Please describe the overall impacts of each scenario on the business.

Scenario 1 (Good Year) Sales of Service A begin at their December 2017 levels, and increase as they did in 2017, but there is no seasonality decrease beginning in August, the climb continues through the end of the year. Sales of Service B begin at their January 2017 level but increase at twice the pace of 2017. Sales of Service C begin at their January 2017 level and remain constant throughout the year. Beginning in August, prices on all services are raised by 10% Margins on all products are 10% higher than 2017, and beginning in June margins on service B grow at 2% per month

Scenario 2 (Average Year) Product sales levels begin at their December 2017 level, and grow or shrink based on their percentage growth or reduction from 2017. All prices remain the same. Margins on Service A grow by 2%, while margins on Service B shrink by 1%

Scenario 3 (Poor Year) Product sales levels begin at their January 2017 level. Sales of Service A grow at 10% per month until August, then shrink at 15% per month. All other sales levels are flat. Prices for Service A and C are reduced 5% in March, the price for Service B is reduced 15% in February. Margins are cut across the board by 5% in September.

Answer 1