Bellevue sells computer equipment and home office furniture.
Currently the furniture product line takes up approximately 50
percent of the company’s retail floor space. The president of
Bellevue is trying to decide whether the company should continue
offering furniture or concentrate on computer equipment. Below is a
product line income statement for the company. If furniture is
dropped, salaries and other direct fixed costs can be avoided. In
addition, sales of computer equipment can increase by 12 percent
without affecting direct fixed costs. Allocated fixed costs are
assigned based on relative sales.
Computer Equipment |
Home Office Furniture |
Total |
|||||
Sales | $1,410,000 | $1,085,700 | $2,495,700 | ||||
Less cost of goods sold | 916,500 | 789,600 | 1,706,100 | ||||
Contribution margin | 493,500 | 296,100 | 789,600 | ||||
Less direct fixed costs: | |||||||
Salaries | 177,660 | 177,660 | 355,320 | ||||
Other | 59,220 | 59,220 | 118,440 | ||||
Less allocated fixed costs: | |||||||
Rent | 14,070 | 11,274 | 25,344 | ||||
Insurance | 3,480 | 2,779 | 6,259 | ||||
Cleaning | 3,620 | 3,217 | 6,837 | ||||
President’s salary | 73,290 | 56,689 | 129,979 | ||||
Other | 6,060 | 5,533 | 11,593 | ||||
Net income / (loss) | $156,100 | $(20,272) | $135,828 |
Determine whether Bellevue should discontinue the furniture line
and the financial benefit (cost) of dropping it.
1. Net income without Home Office Furniture is $ . 2.The
company
A. should be indifferent between dropping or not dropping B. should not drop C. should drop the Home Office Furniture product line. |
Answer:
1) Net Contribution Margin From Furniture:
Sales | $ 1,085,700 |
Less cost of goods sold | ($789,600) |
Contribution margin | $296,100 |
Less: direct fixed costs | |
Salaries | ($177,660) |
Other | ($59,220) |
Net Contribution Margin From Furniture: |
$59,220 |
2) Computer Equipment 13% Increase:
12% Increase | ||
Sales | $ 1,410,000*12%) | $ 169,200 |
Less cost of goods sold | ($916,500 *12%) | ($109,980) |
Contribution margin | $493,599 | $59,220 |
( Fixed cost is not affected so, its not cônsidered in above calculation.)
3) A. should be indifferent between dropping or not dropping
(As the outcome is keeping the furniture line creates $59,220 and dropping the furniture line and expanding PC deals 13% likewise has an estimation of $59,220)
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