Customer Profitability Analysis
Elite Services, Inc. provides residential painting services for
three home building companies, Brookside, Edgewater, and Hillrose,
and it uses a job costing system for determining the costs for
completing each job. The job cost system does not capture any cost
incurred by Elite for return touchups and refinishes after the
homeowner occupies the home. Elite paints each house on a square
footage contract price, which includes painting as well as all
refinishes and touchups required after the homes are occupied. Each
year, the company generates about one-third of its total revenues
and gross profits from each of the three builders. The Elite owner
has observed that the builders, however, require substantially
different levels of support following the completion of jobs. The
following data have been gathered:
Support Activity | Driver | Costs per Driver Unit |
---|---|---|
Major refinishes | Hours on jobs | $ 150 |
Touchups | Number of visits | $ 100 |
Communication | Number of calls | $ 30 |
Builder | Major Refinishes |
Touchups | Communication |
---|---|---|---|
Brookside | 120 | 260 | 900 |
Edgewater | 70 | 205 | 530 |
Hillrose | 80 | 220 | 590 |
Assuming that each of the three customers produces gross profits of
$150,000, calculate the profitability from each builder after
taking into account the support activity required for each
builder.
Brookside $Answer
Edgewater $Answer
Hillrose $Answer
Get Answers For Free
Most questions answered within 1 hours.