All else equal, an increase in customers' reservation prices
will have what effect on the value generated by a business?
It will be unaffected
It will decrease
It will increase
Question 2
An increase in the value of resources in an alternate use will
have what effect on the ability of a company to generate value
using those resources?
it will be unaffected
It will decrease
It will increase
Question 3
Which sequence of planning communication is most
appropriate?
Analyze the audience, organize the talk, prepare the
presentation
Prepare the presentation, analyze the audience, make the
presentation
Analyze the audience, determine the purpose, prepare the
presentation
Question 4
Customers of Company Y become frustrated with Company Y's poor
customer service and so switch to Company Z. Using the Supply and
Demand model, what happens to price and sales of Company Y's
product?
Price and sales decrease
Price decreases but sales increase
Price increases but sales decrease
IncorrectQuestion 5
Company X sees a disruption in its supply chain at the same
time it sees a decrease in customer demand. What do we know for
certain?
Price will increase
Price will decrease
Sales will decrease
Question 6
An increase in product price, all else equal, will have what
effect on producer surplus?
Producer surplus will be unaffected
Producer surplus will decrease
Producer surplus will increase
Question 7
At what price is consumer surplus maximized, at least in the
short run?
At price equal to marginal cost
At price equal to zero
At price equal to total cost
Question 8
For a business to remain viable, it must price high enough to
cover...
Marginal (i.e. variable) costs
Fixed costs
Marginal (i.e. variable) and fixed costs
Question 9
All else equal, increased product elasticity will have what
effect on product profitability?
Allow the firm to decrease price and so increase profit
Impair the ability to increase price and so decrease
profitability
Allow the firm to increase price and so increase profit
Question 10
Increasing positive brand perception should have what effect
on the elasticity of a product?
Elasticity will decrease decreasing price sensitivity
Elasticity will decrease increasing price sensitivity
Elasticity will increase increasing price sensitivity
Question 11
A hinderance to creative problem solving is...
mental rigidity
brainstorming
unstructured thinking
Question 12
A good value proposition identifies a market problem, offers a
solution, and provides a basis for trust. What is the missing
step?
articulates points of distinction from other solutions
describes the pricing schema
fully defines the promotion strategy
Question 13
Firm X increases inventory in anticipation of a supply chain
disruption during the next reporting period. What effect does this
have on assets in the current reporting period?
increases total assets if they use debt to pay for it
increases total assets if they use cash to pay for it
Decreases total assets if they use debt to pay for it
Question 14
3 / 3 pts
Assets are worth $50 million and owner's equity is $20
million. Debt is...
$30 million
$50 million
$70 million
Question 15
A decrease in depreciation expense will have what impact on
net income in the current reporting period?
Net income decrease
Net income increases
Net income is unaffected
Question 16
0 / 3 pts
Firm X increases inventory in anticipation of a supply chain
disruption during the next reporting period. What effect does this
have on cash flow in current reporting period?
Decrease cash balances
Cash balances is unaffected
Increases cash balances
Question 17
Firm Y issues new debt in order to finance the acquisition of
a new piece of equipment. What effect does this have on the cash
flow in the current reporting period?
Overall cash balance is unaffected
Cash balances increase
Cash balances decrease
Question 18
Firm Z managed to increase sales revenue without a
proportionate increase in operating cost. What is the impact on
Return on Equity?
Return on Equity increases
Return on Equity decreases
Return on Equity is unaffected
Question 19
Adam borrows $10,000 against his home equity at 4% interest.
He combines this with another $5,000 he has in cash in order to
invest in an investment with expected return of 7%. His overall
expected return on the investment is...
Greater than 7%
Between 4% and 7%
Less than 4%
Question 20
Which of the following will result from decreasing the amount
of financial leverage?
Decrease in expected return and a decrease in risk
Increase in expected return and an increase in risk
Decrease in expected return but an increase in risk
Question 21
Firm A has increased its Debt-to-Asset ratio. All else equal,
what should be the effect on the expected Return on Equity?
Expected Return on Equity will be unaffected
Expected Return on Equity will decrease
Expected Return on Equity will increase
Question 22
Firm B sold off unused assets and the proceeds to pay off some
debt. All else equal, what is the effect on Total Asset
Turnover.
Total Asset Turnover will increase
Total Asset Turnover will decrease
Total Asset Turnover is unaffected
Question 23
Firm C paid cash for new equipment. The equipment doesn't
become operational during the current reporting period. What is the
effect on Total Asset Turnover?
Total Asset Turnover will decrease
Total Asset Turnover is unaffected
Total Asset Turnover will increase
Question 24
An increase in Total Asset Turnover, all else equal, will have
what effect on Return on Equity?
Return on Equity will increase
Return on Equity will be unaffected
Return on Equity will decrease
Question 25
According to the article on the ESG framework, one reason for
the superior performance of socially conscious firms is...
Decrease in labor force size
Increased productivity
Increase in regulatory cost
Question 26
Price increases while sales decrease for Firm J. Provide the
following information: 1) whether it was the demand line or supply
line that shifted in the demand and supply diagram, 2) whether that
line shifted left or right, and 3) and a story about Firm J that
explains why that curve shifted the way it did.
Question 27
Company X has seen a sharp decline in Return on Equity.
Briefly explain how ratio analysis (or DuPont analysis) can be used
to investigate the source of this decline.
Question 28
Company X produces a product, GlueX3, that Company X sales for
$5. An opportunity presents itself to reallocate its manufacturing
facility and related resources to produce Epoxy10. It believes it
can sell Epoxy10 for $8. Explain how this switch creates “value”.
Be sure to include for whom.
Question 29
In normal circumstances the airline industry creates value, a
portion of which the airlines capture for themselves. Explain what
we mean by value capture and how increased competition in the
industry might impact the ability of airlines to capture
value.