Question

1. Develop a two column list for your new business. Label the first column “Normal” and the second column “Unusual”. In the normal column, list everything that you will need to have (physically) and do (actively) just to be a player in the industry. In the second column, explain what your business will have or do that is rare or unusual compare to your competitors.

2. Why is it important to identify the orthodox (ordinary) elements of a new business?

1. Develop a two column 6 list for your new business. Label the first column “Normal” and the second column “Unusual”. In the normal column, list everything that you will need to have (physically) and do (actively) just to be a player in the industry. In the second column, explain what your business will have or do that is rare or unusual compare to your competitors.

2. Why is it important to identify the orthodox (ordinary) elements of a new business?

Answer 1

SUPPOSE I AM STARTING A RESTAURENT . THE FOLLOWING ARE THE USUAL AND UNUSUAL ITEMS BELONGING TO THE INDUSTRY.T

USUAL	UNUSUAL
1. tables	1. items names that are specific to our restaurent.
2. chairs	2. registred food recipies
3. servents	3. logo of our restaurent.
4. raw material related to food preparation	4. any other patents and trade marks.
5. cutlery equipments.

2) it is very important to identify orthodox elements bacause we have to compete with other competetors of the industry. we have to study the overall industry to know cost , profit and sales.

we can survive in one industry only when we have complete knowledge of our competetors and industry as a whole