Question

In your opinion do you think Red Bull marketing mix elements (the 4Ps) need to be changed in order to protect Red Bull’s sales and expand its market share? Discuss which part of marketing mix elements would you change significantly, why and how?

Answer 1

The 4Ps of Marking Mix are:

1. Product

2. Price

3. Promotion

4. Place

For Red Bull’s Sales & Market share to increase Price & Promotion needs to be changed, below detailed explanation is provided:

Price:

The price should be changed to reasonable so the quantity of sales should increase & ultimately market share & sales will increase.

Promotion:

Also the promotion like advertisements on TV, Internet should be increased so that our publicity will increase & customers will buy product & we reach high market share.