Question

University Hero is considering expanding operations beyond its healthy sandwiches. Jim Axelrod, vice president of marketing,...

University Hero is considering expanding operations beyond its healthy sandwiches. Jim Axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. Each smoothie would include two free health supplements such as vitamins, antioxidants, and protein. Jim believes smoothie sales should help fill the slow mid-afternoon period. Adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. Jim provides the following projections of net sales, net income, and average total assets in support of his proposal.

   Sandwiches
Only
Sandwiches and Smoothies
  Net sales $ 750,000      $ 1,350,000   
  Net income 120,000      210,000   
  Average total assets 350,000      750,000   


Return on Assets
Choose Numerator ÷ Choose Denominator = Return on Assets
÷ = Return on assets
÷ =
Profit Margin
÷ = Profit Margin
÷ =
Asset Turnover
÷ = Asset Turnover
÷ = times

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