2) Clifford Co. manufactures and sells adjustable windows for remodeling homes and new housing. Clifford developed its budget for the current year assuming that the windows would sell at a price of $500 each. The variable costs for each window were forecasted to be $250 and the annual fixed costs were forecasted to be $130,000. Clifford had targeted a profit of $450,000. While Clifford's sales usually increase during the second quarter, the May financial statements reported that sales were not meeting expectations. For the first five months of the year, only 400 units had been sold at the established price, with variable cost as planned, and it was clear that the target profit for the year would not be reached unless some actions were taken. Clifford's president assigned a management committee to analyze the situation and develop several alternative courses of action. The following three alternatives were presented to the president, only one of which can be selected.
∙ Reduce the selling price by $50. The marketing department
forecasts that with the lower price, 3,200 units could be sold
during the remainder of the year.
∙ Lower variable costs per unit by $30 through the use of less
expensive materials. Because of the difference in materials, the
selling price would have to be lowered by $40 and sales of 2,600
units for the remainder of the year are forecast.
∙ Cut fixed costs by $15,000 and lower the selling price by 5
percent. Sales of 2,200 units would be expected for the remainder
of the year.
Required:
a. If no changes are made to the selling price or cost structure,
estimate the number of units that must be sold during the year to
break-even.
b. If no changes are made to the selling price or cost structure,
estimate the number of units that must be sold during the year to
attain the target profit of $450,000.
c. Determine which of the alternatives Clifford's president should
select to maximize profit.
please type the answer don't use written hands
Break even Units = Fixed costs/(Selling price per unit – Variable costs per unit)
= 130,000/(500-250)
= 520 units
i.e. 120
units more in the remainder of the year
b.Number of units required for target profit = (Fixed costs + Target profit)/(Selling price per unit – variable costs per unit)
= (130,000+450,000)/(500-250)
= 2,320 units
i.e. 1,920 units in the remainder of the year
c.Profit for the remaining year under alternatives = (Selling price – variable cost)*Number of units – Fixed costs
Alternative 1 = (450-250)*3200 – 130,000 = $510,000
Alternative 2 = (460-220)*2600 – 130,000 = $494,000
Alternative 3 = (475-250)*2200 – 115000 = $380,000
Hence, Alternative 1 must be selected to maximise profit
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