a. Contribution margin per unit = Selling price per unit - Variable costs per unit
= $19.99 - $4.5
= $15.49
Break-even volume = Fixed costs / Contribution margin per unit
= $30,000,000 / $15.49
= 1,936,733
b. Contribution margin per unit = Selling price per unit - Variable costs per unit
= $24.99 - $4.5
= $20.49
Break-even volume = Fixed costs / Contribution margin per unit
= $30,000,000 / $20.49
= 1,464,129
Break-even point decreases by 472,604 (1,936,733-1,464,129)
c. Contribution margin per unit = Selling price per unit - Variable costs per unit
= $14.99 - $4.5
= $10.49
Break-even volume = Fixed costs / Contribution margin per unit
= $30,000,000 / $10.49
= 2,859,867
Break-even point increases by 923,134 (2,859,867-1,936,733)
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