Question

A cereal manufacturer has a goal of increasing sales from two types of cereal that it...

A cereal manufacturer has a goal of increasing sales from two types of cereal that it believes should be more popular than they currently area. Which of the following would be a related objective that should appear elsewhere in its balanced scorecard in order to make this increasing sales goal more likely to be achieved?

Multiple Choice

  • increase the product cost of making these two types of cereal

  • increase the investment in marketing for these two types of cereal

  • decrease the efficiency in making these two types of cereal

  • reduce the number of employees dedicated to making these two types of cereal

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Answer #1

Answer is increase the investment in marketing for these two types of cereal

In order to increase the sales of the cereals the company should invest behind the marketing of the product. Sales grow only when investment are done in marketing to get more visibility and customer attention. Hence increase in marketing investment should be tracked in Balanced Scorecard. Increasing product cost will reduce the margin of product hence not the answer. Decreasing the efficiency and reducing the number of employees is not the answer.

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