Average quarterly sales:
1) Average quarterly sales gives an idea of monthly sales performance of an entity in a consolidated manner.
2) It does not show loss of a particular month since the profits of other months shall cover such losses.
3) It is a powerful comparitive tool for projections etc.
4) Total turnover can be found by simply multipling the average sales with 3 months.
Actual Quarterly Sales:
1) It shows the total turnover of the entity in a detailed manner.
2) It helps in budgeting purpose and gives a wider picture of the entity.
3) It helps to compare quarterly reports.
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